I never cease to be amazed by the price difference for booze in Peninsula Plaza. There are 3 shops within 15m of each other - the 7-11, a mama shop 2 doors down from 7-11, and a Burmese shop inside the complex and hidden from plain sight on the 2nd floor.
Now, I've always considered mama shops the cheapest ex-duty free source of booze in Singapore, and the price for an Absolut 750ml bottle at the mama shop is $49 - reasonable enough. The 7-11 people are bastards and I'm not surprised at their price tag of $85 - you'd need to be really drunk AND need a lot more alcohol to buy it there. But this is 7-11, and that's the price you pay for 24 hr service. The smart thing to do for them would be to introduce a two-tier pricing - have reasonable prices (say $55) till 10pm, and then unleash the nocturnal monopoly power afterwards. The boozehounds have no real choice, so they can do what they want. And I suspect they'd make up in volume what they'd lose in ASP during the pre-10pm hours.
The big surprise is the Burmese shop - $38!! There's no other reason why the price should be significantly different from the mama shop, so it seems having a store in plain view is worth $11 per bottle. I wouldn't be surprised if the rent is 30% higher for the mama shop.
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You'll love HK, where a bottle of Absolut will set you back only SGD25 and a big Mac set is about the cheapest meal you can find at SGD5
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